What is E-Commerce Automation?

Using software and digital tools to automate repetitive tasks which involve online retail transactions is defined as Ecommerce Automation. This includes various processes that allow businesses to enrich efficiency, reduce manual work and focus on business growth.

Importance of E-commerce Automation

• Order Processing: Automated order processing in e-commerce is simply receiving order details, dispatching and follow-up through the entire process.
• Inventory Management: E-Commerce inventory management is a challenging yet necessary task where you need to automate inventory check-ins, maintaining SKU’s and efficient delivery of products or services.
• Customer Relationship Management (CRM): automate customer interaction via email-marketing, specific promotional campaigns or others.
• Customer Support: Set of chatbots and automated responses to provide 24/7 customer support, reply to frequently asked questions, and solve common queries without human intervention.
• Marketing Automation: It refers to the marketing emails, sms, calls and so on; by which your branding reaches to the user ends.

Benefits of E-commerce automation: 

E-commerce automations are, beyond all doubt, greatly advantageous for online businesses with numerous benefits, some of which include, but are not limited to:

• Improved Efficiency:

E-Commerce Automation increases efficiency through reduction of human works, processing faster than humans which ultimately increases the total productivity.

• Better Consumer Experience:

Customers will have access to 24/7 support which eventually holds the customer to a single platform gaining customer loyalty. Ecommerce Automation suggests customers based on their behavioural patterns and buying habits. It also assists customers with a seamless check out process.

• Cost Saving:

Savings are something that gives you an edge over other competitors. Automation of e-commerce takes less labor costs along with decreasing operational expenses which will eventually increase revenue and make your organization profitable. 

Automate Your E-Commerce Business- How BotSailor Leads the Way

We have already discussed the benefits of having automation in E-Commerce business. Now we are going to discuss how BotSailor can really help you doing all these automation with ease and lead you the way towards success.

Enable Automated Order Processing

Automated Order Processing grants you the privilege of sending order confirmation, tracking and sending delivery notification to the customers. This will send them a notification upon successful purchase, sending the order tracking details along with delivery confirmation.

BotSailor offers these services without any hassle. After creating or selecting any pre-existing template (Approved) from WhatsApp Bot Manager and then Message Template, simply go to WC/Shopify Automation and click on create. You need to give a campaign name and select your store type (Shopify or WooCommerce). Next, select store API and action as Order Notification or COD Verification. Select the Message Delay and choose the template we created earlier. Save the setting. Now, if your clients order anything from the store, they will get the message after 15 minutes of  the order completion process. That’s how, with BotSailor you can automate your ecommerce order processing details so easily.

Inventory Management 

BotSailor itself is an inventory management software of its own. You can create a catalogue from the business manager and sync those to the BotSailor ecommerce catalog section. Here, you can manage catalogues from different accounts at once & from the Catalog Orders Section, can see all the order details along with the buyer phone numbers, amounts, order status and time. From there you can dispatch, hold, cancel any order. Those who purchase using a manual payment system show in the next section. In the Catalog Manager option one can sync the catalog created earlier and manage the order details by sending check out link, order status and cart reminder. Users can also connect with webhook and they will get the data to their desired website as well as all the details in google sheet.

Sales & Marketing automation

Sales, Promotion and Marketing campaigns run by automated tools or softwares is known as Sales and Marketing automation. It utilizes technology for sales growth by performing repetitive tasks of its own.

WhatsApp Broadcasting with BotSailor: It’s a cutting edge feature that allows you to send a message to multiple subscribers at a time and help retain your customers. You can send text, images and videos as marketing, promotional and sale campaigns. By following some simple steps you can reach all your subscribers at once which will eventually increase sales & revenue growth. Learn WhatsApp Broadcasting with Personalized Variable Data here. 

Other Methods Are: 

• Personalized Email Marketing
• Loyalty Programs
• Customer Surveys
• Abandon Cart Notification
• Product Recommendation

Process for Returns and Refunds

Chatbots can provide automatic refunds besides managing general customer support & store management. By training BotSailor’s chatbot through the AI chatbot feature, it is possible to create those highly optimized bots to handle the customers.

Accounting and Financial Reporting

BotSailor is equipped with accounting and finance progress reporting features; where you will be able to find out financial progress over the time with details of user payments along with their details. This provides great insights for making financial goals, long term plans and so on.

WhatsApp Flows: 

Forms are an efficient way to collect data in business operation, lead generation and enhanced customer interaction. BotSailor gives the convenience of WhatsApp Flows Form. With just a few easy steps you can build a form with required/customized fields for collecting data from customers. Businesses like medical, hotel management or any type of service center can use this feature for appointment booking, feedback collection, customer Details, content promotion and so on.

Ecommerce Catalogue Management

An e-commerce catalogue is like a digital inventory of the business products and services from which customers can choose as per their needs. You can create catalogues within WhatsApp with the help of BotSailor. Your customers on WhatsApp will have the flexibility to look at the products and services at a glance that you offer. You can upload product photos or by data feed, using excel or google sheets, also offer real pricing along with the sale price, can mention availability of the products, product’s condition and specifications. Moreover, customers can check out directly from WhatsApp’s interface after choosing a product from the catalog for Cash On Delivery orders.

Workflow Automation

BotSailor’s Webhook Workflow Integration interconnects various systems, applications or tools to work with each other. BotSailor provides HTTP API, Inbound and Outbound Webhook, Google Sheet along with enormous payment gateway integrations like stripe, paypro, paypal, tap and so on. Learn here In details- Automate Business with BotSailor: Webhook Workflow Integrations Guide.

Abandoned Cart Recovery: 

BotSailor’s WooCommerce and Shopify Integration automates abandoned cart recovery. By sending timely notifications to customers who leave items in their carts, you can significantly boost sales. To set this up, just go to Bot Manager and create a new WC/Shopify Automation. Choose WooCommerce or Shopify , select the store API, and set the action to ‘Abandoned Cart Recovery.’ Craft the delay message template to fit your brand identity & tone. Once saved, your bot will automatically send notifications to customers who left their carts abandoned. Finally, Encourage them to complete their purchase, potentially generating more sales & revenue.

Improved Customer Service

BotSailor allows to automate customer service using the Live Chat Automation & AI based chatbots to handle routine customer services tasks without any human intervention. 

o  AI-Chat Reply: BotSailor is equipped with AI-Bot Building feature where you can feed the data and train the AI chat bot. AI-Chat reply is something a customer looks for before integrating that to business. They feel connected and more enthusiastic than pre-built chat replies. It’s a great feature that will grab your customer’s attention and scale up your business.

o  Support Ticket: BotSailor Allows Businesses to provide support ticket services to clients where they can open a ticket and a service person will assist them regarding their issues.

o  Live-Chat Support: BotSailor provides live chat support where customers can get in touch with the technical support team anytime and clear doubts & queries if they have any. BotSailor is committed to provide live-chat solutions 24/7. 

Analytics and Insights

To facilitate data collection for key performance metrics tracking, BotSailor provides analytical insights of growth and track performance based on dates and earnings. It specifically tracks each of the social media platforms for better understanding. 

Automate Customer Support: 

Customer support automation basically means automating the customer support process through the use of technology and software. The intention behind automating customer support is to provide better efficiency, keeping customer satisfaction levels high, and letting human agents handle more intricate problems. BotSailor is well equipped with chatbot support to answer the frequently asked questions by users besides BotSailor’s highly automated & feature rich Live Chat section.

Customer Segmentation

Customer segmentation is the process by which a customer base is divided into distinct groups with respect to various characteristics or behaviors for the ease of customer handling and operational purposes.

o  Subscriber Labelling: BotSailor allows efficient management of e-commerce customers by segmenting them with their labelling option. You can simply add labels to your subscriber in the subscriber manager. You can categorise subscribers by giving them different labels and connect with them accordingly.

 Customer Data Collection: 

Customer data acquisition for the automation of e-commerce refers to the collection, analysis, and leveraging of data, in order to enhance service and create a more valuable shopping experience. It really helps to connect with customers afterwards and observe their behavioural patterns and plan according to that. For such things, you can use BotSailor that provides multiple data collection methodologies. Such as: 

o  HTTP-API: This is the very recent addition to BotSailor’s feature world where you can integrate external APIs and incorporate them into the Flow Builder to enhance the potential of chatbot automation. This feature provides a seamless connection between BotSailor and external platforms for tasks such as data retrieval, form submissions, user updates, and much more.

o  Google Sheet Integration: You can import subscribers or contacts from a google sheet to BotSailor & also send automated WhatsApp messages from google sheets. This is a phenomenal feature that has been introduced recently.

Customer Retention: Customer retention pertains to the various techniques and measures available to ecommerce sites for the retention of customers, and stimulates them to continue making subsequent purchases. 

Billing Automation: We all purchase from E-Commerce sites from time to time. It’s obvious they send confirmation text, emails, messages upon the completion of the purchase process. This billing automation notification is to let buyers know their purchase updates. BotSailor provides this feature for  ecommerce billing notification. 

Team Management: It’s really hard to manage an ecommerce business without a team. BotSailor allows you to create and manage your team efficiently. With this, you can add team members for specific tasks and give permission to individual features. This is an efficient way to control and manage team members.

Why should E-Commerce Businesses use BotSailor?

Ease of Use: BotSailor comes with a drag-and-drop Chatbot Builder interface that facilitates users to create chatbots without coding.

Better Customer Experience: BotSailor reduces the wait for customers’ queries in answering FAQs thus, promoting customer satisfaction. They provide live chat and ticket system support 24/7. They are always there to help you regarding any of your queries and concerns. 

System Integration Capabilities: BotSailor can fit into the ongoing systems and platforms of clients, creating a more natural workflow. BotSailor’s integrations like HTTP API, WooCommerce and Shopify Integration, Google Sheet Integrations are the modern day needs for any chatbot platforms.

Scalability: BotSailor can grow along with a company and easily meet the increased demand. 

Cost-Efficient Solution: BotSailor offers the most competitive price in the market with all the innovative features to offer.

Thus, BotSailor welcomes you to their world with their arms wide open. You can truly optimise your e-commerce business by using Botsailor’s  tremendous features to stay one step ahead of your competitors. It is undoubtedly the best e-commerce automation tool out there. In e-commerce, BotSailor is powered by AI-chatbot features along with numerous others that will be fruitful for the business looking to enhance their online wholesale and retail operations. The future is full of exciting possibilities for further improving the online shopping experience. BotSailor is a genuine futuristic tool that will make a smooth shopping experience for e-commerce users.

FAQs:

•       What is BotSailor?

Answer: BotSailor is an all-in-one omnichannel marketing chatbot platform that helps you to automate your business through features like drag-and-drop flow builder, broadcasting templates and whatsapp catalogues, google sheet integrations, http API, WooCommerce and Shopify integration and so on.

•       How to automate customer support using Ai chatbots?

Answer: You can provide automated customer support using AI chatbots by identifying common questions or queries by the customers that can be handled by the bot. 

•       What specific tasks can BotSailor automate for businesses?

Answer: Botsailor is optimized with modern day features and can handle FAQs, customer support, order tracking and providing notifications. Appointment scheduling and Data Collection through Google Sheet integration, Multi-lingual support, Broadcasting Templates and so on.

•       What types of businesses is BotSailor best suited for?

Answer: Botsailor is suited for a wide range of businesses that want their improvement on customer support, sales growth and automate their business operations. Here are some types of businesses that can integrate BotSailor:

ü  E-commerce Business

ü  Subscription-Based Business

ü  Small and Medium-sized Business

ü  Large Enterprises.

•       How to build an FAQ chatbot for my ecommerce store?

Answer: This is quite easy with Botsailor. You can connect your social media accounts and can create bot with frequently asked questions (FAQs). You can always provide easy trigger words to show the FAQs to resolve customer queries. 

•       How to use BotSailor for free?

Answer:  Botsailor provides a free version which is capable of handling up to 1K subscribers and 10k message credits alongside 3 accounts integration. You can simply register with an email and you are good to go.