With the rise of smartphones and the advancement of IA, the people had found an efficient communication platform, streamline and free that is WhatsApp. This could (and actually can do) conversation in real time and register all the messages in one place in a visible and pleasant way. Ultimately, it transformed the way we communicate and became the favorite app of many people around the world.
Now, beyond being a great tool for people, it is also a great option for companies, since they have the ease of interacting with their audience in a direct and fluid way. In addition, thanks to all the programs that can be integrated today (automation, chatbots, CRM and more) this platform has evolved to optimize any type of management or procedure.
On the other hand, once you understand the huge growth it is experiencing, doubts may arise regarding its different functions and benefits. Here we tell you the difference between WhatsApp Business and WhatsApp CRM, so you can determine which is the best option for your business.
What is WhatsApp Business and how does it work?
There are two kinds of WhatsApp, one really basic for common people and one especially for companies. Right now we dedicate our attention to the second one called WhatsApp Business. Although this is a well-known tool, many people may still not know how it works. We will tell you so that you have no doubts:
Principal features of WhatsApp Business
WhatsApp Business makes the difference on the regular WhatsApp due to the features it contains that make it perfect for businesses. The main ones are:
- Business profile: represents the name, image and main data such as address and hours.
- Catalog: show your products in a simple and direct way through the application.
- Automated messages: respond to your customers at any time in a personalized and agile way, so that no opportunity is missed.
- Response buttons: offers more dynamic communication with customers, who can select the service they need.
In this way, WhatsApp Business stands out from the competition and offers optimal and efficient communication.
Advantages for small and medium-sized businesses
This platforms is excellent for Pymes, because it offer a direct communication with clients, speed of service, customized messages, automated management and the possibility of make statistics and tags. All of this makes for an optimal and efficient way to work, generating more production and satisfactory experiences.
Limitations of WhatsApp Business in business management
Although this is the perfect tool for Pyme’s, it may have some limitations when it comes to large companies. That is, WhatsApp Business is not the best solution for handling large volumes of messages.
On the other hand, its operation can be complex due to the lack of voice messages at the company level, its poor privacy and security service and its great dependence on cell phones.
What is WhatsApp CRM and how can it benefit your business?
Now we know all about WhatsApp Business, it’s time to learn about another functionality that will offer the same tool but improvement, that is WhatsApp CRM. Let’s analyze its difference with attention and how it can benefit your business:
Definition of WhatsApp CRM and its purpose
WhatsApp CRM is a software that manages and organizes customer relationships through the WhatsApp platform. Its goal is to optimize communication with users and maintain quality customer service at all times. Fortunately, it can:
- Centralize, automate and organize customer conversations.
- Manage immediate responses and queries.
- Create personalized conversations.
- Track leads and transform them into repeat customers.
We can conclude that it is an all-in-one tool with excellent benefits for customer service.
Advanced features for automation and customer management
Implementing a WhatsApp CRM means that your company can manage all the interactions with your clients by automated attention. This advanced feature gives you the ability to effectively manage every interaction with your users, while providing them with accurate answers anytime, anywhere.
Examples of WhatsApp CRM usage in different industries
There are many industries around the world that enjoy the benefits of WhatsApp CRM. The most famous are: health centers, to offer immediate messages and personalized assistance; marketing, to inform users and guide them to obtain the services and products they want; educational centers, to provide the best 24/7 assistance and offer the best learning from a single platform.
Kommos Guide to Whatsapp CRM – YouTube
Comparison: WhatsApp Business vs. WhatsApp CRM
We already talk about each kind of WhatsApp tool, now let’s do a comparison and identify the one that best suits your business:
Key differences in functionality
While both tools are focused on customers, there is one thing that sets them apart, and that is that WhatsApp Business is responsible for creating interactions and automating management, while WhatsApp CRM processes conversations while recording data and information about each user.
So, we can conclude that between the two, WhatsApp CRM seems to be the most complete tool, especially for large companies that need to manage in bulk.
Scalability and customization in each tool
Both WhatsApp Business and WhatsApp CRM offer scalability and customization to businesses. The difference is the level of service they provide, as the former focuses on Pyme’s, offering basic and limited services, while the latter is designed to serve and optimize large businesses.
READ MORE : How to Maintain Your Car Mats for Long-Lasting Use in UK Weather
Benefits of implementing WhatsApp CRM for Business
To finish, if we need to choose between both tools, WhatsApp CRM becomes the best option for businesses that need to optimize their management and offer mass and personalized attention. In addition, it facilitates communication and allows for detailed and adequate monitoring of each conversation while integrating with other platforms and allowing work teams to be connected at all times.